Communicating the unknown; reflecting on a year of COVID-19 comms

Have you ever told someone a story, only to stop before it ends because you don’t know the ending? Probably not, as you want to know how it concludes, and so will they… This weekend marks a year since I started communicating coronavirus messages. Reflecting on what has caused chaos across the world, the pandemic … More Communicating the unknown; reflecting on a year of COVID-19 comms

is it hard?

I’ve lost count of the number of times I’ve been asked this question in 2020. I always find I’m torn about whether I should sugar-coat my answer or be honest. Sometimes I feel as though this is a trick question. One that’ll be used to catch me out. The truth is that most parents working … More is it hard?