Have you ever told someone a story, only to stop before it ends because you don’t know the ending? Probably not, as you want to know how it concludes, and so will they… This weekend marks a year since I started communicating coronavirus messages. Reflecting on what has caused chaos across the world, the pandemic … More Communicating the unknown; reflecting on a year of COVID-19 comms
I watched as he walked from one side of the room to another, getting his steps in before this was ever a thing. There was a calendar on the wall behind him. I can still picture it; an image of a bird, in flight, above the clouds. There was something written in Urdu across the … More Parwaaz; a reminder to stretch your wings
“What is this?” she shrieked as she turned around. “Is this what you call a press release?” Her tone still slightly raised as she waved a piece of paper marked in red across my face. I squinted as I looked at the paper. Our eyes met and I realised she was waiting for a reply. … More Belonging in pr and comms; a tale of a polyglot
You’ll often hear comms people say friends and family don’t actually know what they do. I know when I have asked loved ones about my work, they list out a handful of tasks and some random explanation of what they think I do. For my situation, culture plays into this abyss of knowledge – comms … More Nurturing relationships to improve your comms
I’ve lost count of the number of times I’ve been asked this question in 2020. I always find I’m torn about whether I should sugar-coat my answer or be honest. Sometimes I feel as though this is a trick question. One that’ll be used to catch me out. The truth is that most parents working … More is it hard?
No matter how many times you repeat something, the first time is always most memorable. Like the first time you heard your favourite song, the first time you sampled a new cuisine, the first time you smelt your favourite smell or, for me, my most memorable first; the first time I heard child #1’s heartbeat. … More a collection of firsts