I am passionate about making communications clear and accessible for diverse audiences – this is something I have advocated from the moment I ‘stepped into’ communications.
I started my communications journey through an internship designed to encourage black, asian and ethnic minorities into communications and PR, working on diversity related PR and communications projects for Hallmark and Northern Rail. I went on to spend a year interning for various agencies before joining a global PR agency. With clients like Unilever, Aviva, Lipton and more, it was the perfect role but one, I found, that wasn’t right for me. With a heavy heart I left the capital and relocated back to Yorkshire where I spent a year working for a branding agency.
Never really satisfied with the work I was doing, and often feeling like an outsider, I soon left the private sector and joined a local authority to champion the digital agenda and deliver projects that focused on digital transformation. Though satisfying, this work took me away from the communications world, a world that I missed so very much.
I am now in my happy place – a higher education communications manager who oversees a number of channels that are used to inform and engage students. I contribute to several institutional steering groups, championing student communications and the overall student experience. I work with key stakeholders to improve communications activities, ensuring that this work helps students make the most of their time at the university.
Though I love my role, I know this isn’t what I want to do forever.
I am still figuring out my path and have spent 2020 reflecting on my journey and how I want my career to progress. I have seen the value of investing in myself – this year I have become a member of CIPR, joined the CommsHero virtual weeklong conference, attended the Diversity in PR conference and completed the A Leader Like Me programme. I also became a member of The Nest, a subscription based support network that empowers womxn of colour, helping them to connect, learn and grow through their journey. I have reached out to others in the industry, forming relationships that I otherwise wouldn’t have the confidence to approach.
Through all this, I have learnt about myself, my values and found development opportunities that I wouldn’t have considered before. I’ve also seen the significance of owning and telling my story. I’ll be using this space for just that; to continue developing my voice, to own my story and more importantly – to show up!
What People Say
Nafisa a brilliant communicator.
In the last few months, I’ve seen Nafisa thrive and find her voice on social. Her contribution to conversations are valuable and I love her take on various communication topics. If you’re looking for some interesting chats and some insightful conversation follow her on Twitter.Advita Patel, co-founder of A Leader Like Me
Nafisa has a real ‘can do’ attitude. She is highly motivated, creative and an excellent communicator with good people skills.
Her commitment to her work is impressive and she shows real flair and understanding in project and campaign planning.Late Carol Arthur, mentor and friend