Have you ever told someone a story, only to stop before it ends because you don’t know the ending? Probably not, as you want to know how it concludes, and so will they… This weekend marks a year since I started communicating coronavirus messages. Reflecting on what has caused chaos across the world, the pandemic … More Communicating the unknown; reflecting on a year of COVID-19 comms
I watched as he walked from one side of the room to another, getting his steps in before this was ever a thing. There was a calendar on the wall behind him. I can still picture it; an image of a bird, in flight, above the clouds. There was something written in Urdu across the … More Parwaaz; a reminder to stretch your wings
“What is this?” she shrieked as she turned around. “Is this what you call a press release?” Her tone still slightly raised as she waved a piece of paper marked in red across my face. I squinted as I looked at the paper. Our eyes met and I realised she was waiting for a reply. … More Belonging in pr and comms; a tale of a polyglot
You’ll often hear comms people say friends and family don’t actually know what they do. I know when I have asked loved ones about my work, they list out a handful of tasks and some random explanation of what they think I do. For my situation, culture plays into this abyss of knowledge – comms … More Nurturing relationships to improve your comms
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I’m Nafisa, a communications professional from the UK. I’ve made a promise to own my story which is why I’ve started this blog.